She also is responsible for motivating and leading associate teams to deliver the highest quality of guest service and community partnership synonymous with the Live! brand. In this position, she will leverage more than 15 years of hotelier experience to develop industry-leading sales strategies and marketing communications that maximize the hotel's potential and profitability and elevate brand awareness throughout the region. Jones is responsible for overseeing all aspects of sales and marketing, including catering for the new boutique Live! Lofts hotel and the flagship luxury Live! Hotel set to open in early 2018. Live! Casino & Hotel today announced a key appointment to its Executive Team, naming CYNTHIA JONES Vice President of Sales and Marketing for its Hotel Division.